What casino direct mail pieces should we be mailing and what should we be offering our players? What are the other casinos mailing and what are they offering? It’s an age old question! Collaborating with Salt Creek Media we have created a live direct mail collection site where direct mail pieces are gathered together from […]
Your direct mail marketing campaign shouldn’t be a shot in the dark. Here are three introductory steps to an effective, targeted campaign Identify Your Current Customer Base – Understand the Importance of “Who” It’s no secret that knowing your current customers is good business practice in general, but this tactic also plays a huge role […]
Growing your Direct Mail Response is a major goal of every direct marketer. The USPS delivers 506 million mailers per day. We ask Grandma Ray what she received in her mailbox today and let her tell us about how she responds to it. From Grandma Ray… “In today’s mailbox were two pieces of advertising. One […]
Surprisingly, there are still companies out there that believe social media is an unnecessary tool in their marketing strategy and that it won’t drive sales. Just like you should have a website for your company, you should also be on social media. There are different social media platforms that your business may find more useful […]