Database Marketing Automation

As a direct mail trainer our CEO Michael Hemphill starting in the mailroom at TRW in the late 80’s. He climbed into the mailing equipment field to train mailing companies large and small how to process direct mail, create barcodes and optimize databases. He has been in thousands of mailrooms over his career and has an undeniable passion for database marketing and automation.
Besides building one of America’s first individual mail piece tracking systems for bulk mail, Michael also designed and built one of the most dynamic proprietary bidding and job trafficking systems in the direct mail industry. These systems communicate with clients, manage attrition, report goals and earnings. Clients can track jobs, inventory and each individual mail piece as it travels the country, report delivery times ... and so much more.

Casino Marketing Automation

We automate single campaigns or entire annual marketing programs in direct mail, email, text and web formats. We do extensive work with IGT, Aristocrat and other casino player systems.

Address Hygiene Automation

Customers move and data is often plagued with issues that prevent higher response rates. We create clean/update/optimize automation that works to maximize response rates continuously.

Internal Process Automation

Some of the biggest gains is automating your internal processes. Automating mundane or difficult employee tasks optimizes your labor expenses and lets you focus on more profitable tasks.

Website Personalization

Your websites are some of your most important client experiences. Variable graphics, personalized content, reports, and documents create happy clients and reduce call-in labor expenses.

Can We Help You?

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Marketing Expenses

Optimizing your databases reduces your annual expenses by 20-30%.

Response Increase

This reduction of pieces sent increases response rates 20-30% for a double win.

Employee Expenses

Automating marketing tasks frees up your most expensive staff for growth projects.

Database Accuracy

Your aging databases continuously kept in their most accurate productive states.


When an artist optimizes your database it reduces your annual expenses by 20-30%. This increases response rates 20-30% for a double win. Marketing Automation achieves more with less. We will automate your best campaigns (or create new ones) to hit goals hands-free month after month with lower costs. If your aging customer database is your primary income stream your future is uncertain. We continuously update, maintain and optimize your marketing database to be vibrant now and optimized for the future.