Direct Mail & Database Marketing Automation
We build custom automation routines for straight-to-press personalization that keep responses coming hands-free, for your shop and for the clients you mail for.
What one automation routine looks like
We capture your data trigger and automate National Change of Address processing on the records. We analyze the lowest postage and quickest delivery using live feeds and USPS delivery trends, then send the personalized print output to the facility closest to your recipients.
The mailers go out as planned, intelligently optimized, hands-free. We're not done, though.
The next routine triggers personalized email offers that tell recipients to watch their mailbox. We track the mail through USPS Informed Visibility and automatically send a second email on the day the mailer is delivered. We can automate an endless number of other triggers, actions and back-end processes, and record all of it back to your CRM.
Walk through a full triggered mail workflow.
Automation for mail shops and their clients
Internal process automation
Some of the biggest gains come from automating your own processes. Automating mundane or difficult tasks optimizes labor costs and frees your most expensive staff for growth projects.
Internal mail tracking
We've automated delivery timing and postage analysis using data streams from USPS Informed Visibility. The automation adjusts for delays at any point in the delivery process. More on mail tracking.
Distributed print analysis
Triggered marketing is about speed. With automated print partners across the country, we can split projects for lowest postage and fastest delivery and mail them same-day. More on distributed print.
Digitally commingled printing
Variable everything. We take many different print files apart, re-sort them as one combined mailing and merge all the art back together in sorted order for the lowest postage.
Address hygiene automation
Address problems damage response rates. We automate address verification and NCOA move updates so every mailing starts clean. More on CASS and NCOA automation.
Casino marketing automation
We automate single campaigns or entire annual casino marketing programs in direct mail, email, text and web formats, with extensive work in IGT, Aristocrat and other casino player systems. We have been in casino direct mail for more than 30 years. See casino direct mail.
Why automate
- Lower marketing expense. Optimizing a database reduces annual mailing expense by 20–30%.
- Higher response. Sending fewer, better-targeted pieces raises response rates 20–30%, a double win.
- Freed-up staff. Automated tasks free your most expensive people for growth projects.
- Accurate data. Aging databases are kept continuously in their most accurate, productive state.
Marketing automation achieves more with less. We automate your best campaigns, or create new ones, to hit goals hands-free month after month at lower cost. If an aging customer database is your primary income stream, your future is uncertain. We continuously update, maintain and optimize it to be productive now and ready for the future.
Built by someone who started in the mailroom
Our CEO, Michael Hemphill, started in the mailroom at TRW in the late 1980s and went on to train mailing companies large and small to process direct mail, create barcodes and optimize databases. He built one of America's first individual mail piece tracking systems for bulk mail. Meet the database artists.