Variable Image Append Services for Direct Mail
Data is the new creative. We add a personalized image to every record on your list, so each mailer shows the recipient their own home, their own car or their own drive to your door.
How variable image append works
Our process adds data fields to your database, appends the file name of a variable image to each record, and delivers those images to you for mail merge. Your VDP software places the right picture on the right piece, just like a name or an offer.
For printers and mail shops it's a simple upsell: sell more mailing lists, digital print and direct mail by adding inexpensive dynamic variable images.
Property images
Appends a photo of each recipient's property to your database. Property images personalize direct mail and online marketing and validate your consumer information. They're used in many mortgage and refinance, real estate and remodeling campaigns.
Property maps
Appends a map of each property to your records. Property maps enhance and personalize mortgage, real estate and remodeling mailers, and confirm you're talking to the right address.
Variable drive-time maps
A personalized map showing each recipient the drive time and distance from their home to your promoted location. A visual guide to your door is a great way to drive traffic to casinos, dealerships, events and stores.
Satellite images
Aerial view captures of each address in your database, matched and ready to print. A full-color aerial photo of a property is a sure way to intrigue your audience for property enhancement campaigns such as roofing, solar and landscaping.
Vehicle images
There's no better way to get a car owner's attention than an image of their exact vehicle: model, year, trim and color. We provide vehicle pictures matching the records in your database and code the database to use them in your variable data merge.
What you get back
- Your original file with image file name fields added to each record
- The matching image files, named and organized for your VDP software
- Match counts, so you know coverage before you quote the job
We can also run the merge for you. See SQL-to-press VDP automation.