Mail Shop Automation & Support Services
We're the database artists behind print and mail shops that run hands-free. We automate CASS, NCOA and presort, build variable data and variable image outputs, and write the SQL that sends personalized mail straight to press.
Built for print and mail shops
We don't compete with you for mail. We're the back room that makes your shop faster, sharper and easier to sell.
Mail shops and lettershops
Hot folders, CASS, NCOA, presort, commingling and tracking, automated so your team runs jobs instead of files.
Digital and variable data printers
Jetletter PSL and custom VDP routines that merge complex, personalized records at press speed.
Printers selling data-driven mail
Variable images, triggered mail and client portals you can add to your own product line.
What we automate for mail shops
Every service is built on the same idea: set it up once, then let the data do the work.
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Direct mail automation
Trigger-based mail programs that clean, route, print, track and follow up on their own.
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CASS, NCOA & hot folder automation
Drop a file in a folder; get back CASS-certified, NCOA-updated, presorted print files.
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SQL-to-press VDP automation
Queries and stored procedures that send personalized mailers straight to press on a schedule.
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Variable image append
Photos of each recipient's home, car, roof or route, appended to your list and ready to merge.
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USPS mail tracking
IMb tracking, delivery reports and triggers that fire the day each mailer lands.
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Commingling & distributed print
Combine jobs for the lowest postage, and split them across printers for the fastest delivery.
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Portals & back-end automation
Client portals, upload-to-press automation and live job tracking on your website.
A mail job that runs itself
Here's one of our automation routines, start to finish. Nobody touches a file.
The trigger arrives
New leads, responses or a scheduled list land by hot folder, SFTP, portal upload or SQL query.
Addresses get cleaned
CASS certification and NCOA move updates run automatically, before a single piece is printed.
The job is routed
Live USPS delivery trends pick the lowest postage and quickest delivery, and split print to the facility closest to recipients.
Personalized files go to press
Variable text and variable images merge into presorted, print-ready output with the IMb in place.
Every piece is tracked
USPS Informed Visibility scans show exactly where each mailer is and when it lands.
The follow-up fires
An email goes out the day the mailer is delivered, and every result is written back to the CRM.
Variable images that stop the sort
Their house, their car, their drive to your door. We append personalized images to any mailing list, ready for your mail merge. See all variable image services.
Property photos 
Satellite images 
Vehicle images 
Drive-time maps 
Property maps
Jetletter PSL Page Builder
The variable data engine behind much of our work. PSL Page Builder merges hundreds of thousands of complex records per minute across multi-core arrays, with native IMb barcodes, imposition and hot folder automation. No InDesign plug-in, no JavaScript.
We sell it, support it, train on it and build automation around it.
- Why Choose Jetletter PSL Page BuilderThe complete feature guide, from drag-and-drop to transactional work.
- PSL Page Builder VDP Software InstallationInstall, activate and get running in a few minutes.
- .PJB File Automation from the Command LineRun any project from PowerShell or SQL, with nobody at the keyboard.
- Introduction to PSL — Getting Started ExamplesLoad and run the built-in examples before your first project.
What people say
Decades of mailrooms, casinos, credit unions and agencies, and the people who ran them.
Michael is a true visionary in the direct mail industry. He is an industry expert and is always pushing the cutting edge of technology. His company has allowed our property to establish ourselves as an industry leader in the highly competitive Northern Nevada marketplace by providing a high level of customer service along with timely and accurate mailings.
Mike always comes to the table with ideas to enhance my clients' direct mail programs. He looks for ways to increase response rates and keep postage to a minimum.
Michael has incredible, applicable and relevant technical, business and personal abilities. This is evidenced by so very many firsts in the mail industry alone. Michael is one of the most positive and uplifting people to work for, work with, and with whom to do business.
Recognized for personalization
MarTech Outlook featured MhetaData in its April 2022 personalization issue. Read the cover story.
The tools and partners we work with
Postal software, databases, print partners and data providers we automate every day.
We take on a few new shops at a time
If your print or mail shop is ready to automate, call and tell us what you run today.