Casino Direct Mail Marketing & Automation
We've been in casino direct mail for more than 30 years. We turn player data into personalized offers that mail on time, every time, for casinos and for the print and mail shops that serve them.
Three decades of casino mail
Casino marketing runs on the mailbox. Players expect their offers, they plan visits around them, and they notice when the mail is late or the offer is wrong. We've spent more than 30 years building casino direct mail programs, from the player database to the press to the delivery report. We understand casino data and the systems behind it, not just the mail.
We work two ways:
- Directly with casino marketing teams that want their programs automated and personalized.
- Behind the scenes for print and mail shops that produce casino mail and want the data work done right.
Programs we build and automate
We automate single campaigns or entire annual programs in direct mail, email, text and web, with extensive work in IGT, Aristocrat and other casino player systems.
- New member welcome. Mail that reaches new players while the first visit is still fresh.
- Active player programs. Monthly and event mailers with offers sized to each player's value.
- Decliners and pre-inactives. Catch players whose visits are slowing before they're gone.
- Inactive win-back. Reactivation offers for lapsed players, with suppression rules so you don't overspend.
- Birthdays and anniversaries. Triggered pieces that land in the right week, automatically.
- Acquisition. Prospect lists matched to the profile of your best current players.
How these programs are structured, step by step: Triggered direct mail programs for casinos.
Personalization that brings players in
- Offers from the player database. Free play, food, hotel and event offers set by tier and player value, merged straight into each piece.
- Variable drive-time maps. Every player sees their own route and drive time to your door. More on variable images.
- Redeemable codes. Barcodes and QR codes tied to each player and offer, so redemption flows back into the database.
- Versioning without the headaches. Multiple offer levels, languages and properties in one mail stream, assembled automatically.
Formats and offer types that work: Casino direct mail examples, formats and offers.
On time, every time
A casino mailer that arrives after the event is wasted postage. We schedule production around in-home dates, route print for the fastest delivery and track every piece through USPS Informed Visibility, so you know when offers land and can follow up the day they do. More on mail tracking.
Data done right
- CASS, NCOA and Move Update on every mailing, so offers reach players who've moved.
- Deduplication and householding, so a couple in one house doesn't get four competing offers.
- Suppression of self-excluded players and do-not-mail lists, handled every time.
- Redemption and response reporting written back to the player database.
Optimizing a casino database typically cuts annual mailing expense by 20–30% and raises response by 20–30%. Fewer wasted pieces, more players through the door.
What casino marketers say
Michael is a true visionary in the direct mail industry. His company has allowed our property to establish ourselves as an industry leader in the highly competitive Northern Nevada marketplace by providing a high level of customer service along with timely and accurate mailings.
Aaron Robyns, Executive Director of Marketing, Peppermill Resort Spa Casino
He is more than direct mail; he understands casino data and the systems that are involved in the process.
Rick Campbell, Casino Marketing Executive
We could count on Michael and his team no matter the circumstance.
David Mustard, Financial Controller, Eldorado Resorts – Circus Circus Reno
For print and mail shops serving casinos
If your shop prints casino mail, we can take on the data side: player file processing, offer logic, versioning, presort and print-ready files, with tracking reports you can hand to your casino clients. See our mail shop services.