About MhetaData
A small company of database artists in Reno, Nevada, bringing modern innovation to the direct mail craft. Da Vinci drew in a notebook. We draw in SQL.
Michael Hemphill, CEO
Michael started in the mailroom at TRW in the late 1980s. As a direct mail trainer he moved into the mailing equipment field, teaching mailing companies large and small how to process direct mail, create barcodes and optimize databases. He has been in thousands of mailrooms over his career and has an undeniable passion for database marketing and automation.
Besides building one of America's first individual mail piece tracking systems for bulk mail, Michael designed and built one of the most dynamic proprietary bidding and job trafficking systems in the direct mail industry. Those systems communicate with clients, manage attrition, report goals and earnings, and let clients track jobs, inventory and each individual mail piece as it travels the country.
It takes a love of deep data and decades to develop a database artist. Michael can architect your processes, build them and train your team.
Why the Da Vinci figure
Our Vitruvian mark is half sketch, half circuit board. Da Vinci's notebooks mixed art and engineering on the same page, and so does good direct mail: the creative that makes someone open the envelope, and the data work that decides who gets it, what it says and when it arrives.
We bring modern innovation to a craft we love. Data is the new creative, and database artists bring it to life.
Mission and vision
Our mission: to use our earthly skills helping beautiful souls reach passionate goals, and to surround ourselves with the best-hearted people we can find.
Our vision: automation continues to remove burdens that prevent success. We can produce more with less and achieve greater results for everyone involved.
What clients and colleagues say
Michael is a true visionary in the direct mail industry. He is an industry expert and is always pushing the cutting edge of technology. His company has allowed our property to establish ourselves as an industry leader in the highly competitive Northern Nevada marketplace by providing a high level of customer service along with timely and accurate mailings.
Mike always comes to the table with ideas to enhance my clients' direct mail programs. He looks for ways to increase response rates and keep postage to a minimum.
Michael has incredible, applicable and relevant technical, business and personal abilities. This is evidenced by so very many firsts in the mail industry alone. Michael is one of the most positive and uplifting people to work for, work with, and with whom to do business.
Michael is very creative and is always working on developing new ideas that can make the business more efficient. He is more than direct mail; he understands casino data and the systems that are involved in the process.
Michael is a great resource I can count on whenever I need any kind of data-driven marketing solution. We have spent countless hours collaborating, designing, implementing, and tracking strategic marketing projects that give us the ROI we demand. Having a business partner with the background expertise and ability to deliver has made a difference.
We could count on Michael and his team no matter the circumstance. Michael's passion for the work he does is contagious — it motivates you.
I have known Michael for a very long time, and wouldn't hesitate a second to recommend Michael and his company for any of the services he provides. I can completely trust the services and advice will be accurate, on time and provide results for my clients.
Michael is a complete and total data geek. He has never failed to impress me with his creativity, out-of-the-box thinking, and complete obsession with getting the best, most effective data available. And to top it off, he's a nice guy.
I would highly recommend Michael's services. He is knowledgeable and committed to finding the best solutions for his clients. Plus, he is wonderful to work with!
Michael is a very talented professional willing to look at not what's best for his own company, but how his company can best serve the needs of his customer. Mike is a man of his word and deserving of his success in business.
Michael carries his buoyant attitude into everything he does. He cares about the people he deals with and has a great, can-do spirit. A pleasure to have on a team.
In the press
MarTech Outlook featured MhetaData in its April 2022 personalization issue. Read the feature.