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Personalized Home Photo Postcards & Mailers

Homeowners notice one thing in a stack of mail before anything else: their own house. We add a street-level photo, an aerial view or a map of each recipient's home to your list, ready to print on postcards, letters and self-mailers.

Street-level photo of a recipient's own home used on a personalized direct mail postcard

Call 800-625-0369 for a free sample

Free sample: send us 10 addresses and we'll send back the matched home images, so you can see exactly what your mailer will look like.

Three ways to show them their home

Street-level property photo of a recipient's home for a personalized postcard

Street-level home photos

The front of their house, the way they see it every day. The most personal image you can put on a mailer, and the one that gets read.

Aerial satellite image of a home and roof for roofing and solar direct mail

Aerial and satellite views

A bird's-eye view of the roof, yard and lot. Made for roofing, solar, landscaping, pools and fencing offers.

Personalized property map for real estate and mortgage direct mail

Property and neighborhood maps

Their home pinned on a map, or a drive-time route from their door to your office or open house.

Who mails home photo postcards

  • Real estate agents and brokers: "What's your home worth?", just listed and just sold in the neighborhood, and farming mailers.
  • Mortgage and refinance lenders: rate drop, cash-out and HELOC offers that feel personal.
  • Roofing, solar and exterior contractors: show the actual roof you want to replace or cover with panels.
  • Insurance agents: home and bundle quotes with the house right on the card.
  • Home services: HVAC, remodeling, landscaping, pest control and window companies.

How it works

  1. Send your list, or we can provide a homeowner list for your area.
  2. We clean the addresses with CASS and NCOA, so images match current, deliverable homes.
  3. We match an image to every record and report how many matched before you print.
  4. You get merge-ready files: your list with an image file name on each record, plus the images, organized for your VDP software. Use them with any printer or mailing company, or in your own shop.

Or let us handle the whole mailing. Design, lists, image append, printing, mailing and USPS mail tracking, start to finish. One call, one vendor.

For printers and mail shops

Home photo mailers are an easy upsell: the same list and print run, at a higher-value price. We do the matching behind the scenes, under your brand. See all of our variable image services.

Image append is a data service: you get your file back with the images, ready for whoever prints your mail. Need a quick one-off postcard without personalized images? Our online postcard portal has real estate, insurance and home service designs ready to personalize.

Call 800-625-0369

Call (800) 625-0369